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Survey Data
Survey data in a particular form of data that requires special consideration. Often, respondents to a survey are asked multiple-choice questions on an ordinal scale with answer options such as:
- Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree
- Boring, Dull, Neutral, Interesting, Fascinating
- a 10 point scale where 1 is very poor and 10 is excellent.
There are few options to analyse this data
- count the number of response for each category and visualise the distribution
- assign a numerical value to the ordinal categories, for example on a Likert scale. It’s important to remember assigning numbers to such categories is a matter of judgement and therefore the numerical results of this analysis are not ‘concrete’ numbers in the same way as say, numbers that relate to revenues and costs.
Exercise
Here are some results of a survey data. The details and link to the data are here
Analyse and visualise the data.